In December of 1955, Joe Weider published the first issue of Junior Mr. America magazine. Aimed at teenagers and young men between the ages of 12 to 21, Junior Mr. America highlighted the importance of the younger community for bodybuilding entrepreneurs. Packed with training, dating and general life advice, the magazine was viewed by many teenagers as a godsend.
For Weider, the magazine was a chance to market his products to the highly enthusiastic and highly gullible. Something he did with gusto. Pictured above is the magazine’s first cover, featuring Clement Desjardins, the Jr. Mr. Canada of 1955. Aged just 18 years old, Desjardin had only taken up training two years previously at the behest of his friends. Beginning at just 125 lbs., Desjardin weighed 170 by the time he turned 18. Something which Weider attributed to Desjardin’s faithful following of the Weider training principals.
Now as part of the first issue (Dec 1955), Joe wrote an article that kicked off what he called a “Giant Weight Gaining Contest.” This contest would not take place within the confines of an arena but rather within Joe’s new publication.