Type protein and bodybuilding into Google and chances are you’ll be told your not eating enough protein to build muscle. The bodybuilding and health industry have themselves up around the twin pillars of marketing and selling. The key claim for advertisers is that you need protein and you’re not getting enough as is. Nowadays the health enthusiast is bombarded with advertisements for protein powders, bars and cookies. Many of these products are simply sugared candies with a scoop of protein added in but we as consumers buy the message that protein is the be all and end all of muscle building.
How have we ended up here in a world where diets recommending upwards of 300 grams of protein are the norm?