Soy, Science and Selling: Bob Hoffman’s Hi-Proteen Powder

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Unless you’ve been living under a rock, you will be well aware that protein powders are big business. Nowadays protein powders, bars and even brownies can be picked up in airports, gas stations and local convenience stores. Gone are the days when your Whey protein was sold in a shady part of town by a man resembling the Hulk.

According to a 2013 report by Euromonitor International, annual sales of protein powder in the US alone rose from $1,200 million to just over $2,000 million from 2008 to 2013. Furthermore the group estimated that by 2018, sales could be as high as $3, 000 million. Its big business, and despite what people many think, its a business that is becoming increasingly scrutinised.

While the FDA and other government bodies are often criticised for slackness in their testing mechanisms, the average consumer has begun to take an interest in the contents of their powder, resulting in a series of freely available test results on which supplements are the real deal.

So with all this money and scrutiny in today’s modern climate, it seems a good time to examine Bob Hoffman’s ‘Hi-Proteen’ protein powder. A supplement devised in the 1950s that lays claim to being one of the first ever bodybuilding protein powders. While today’s producers use labs and testing, Hoffman’s methods were a little more lax to say the least.

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Bruce Randall and the most amazing transformation in Bodybuilding

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Although bodybuilding is known for having its fair share of impressive transformations, there is perhaps no weight loss tale as impressive as that of Bruce Randall. In 1955 Randall was a 400lbs. athlete interested in nothing but lifting heavier weights. Three years later, he was not only competing in, but winning, bodybuilding shows at a weight of 212 lbs!

Randall’s weight loss was enough to make the Biggest Loser seem like an exercise in sane weight loss. So who was Bruce Randall? How did he get so heavy and how did he become Mr. Universe in 1959?

Bodybuilding’s First Champion: William Murray

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While many credit Eugen Sandow as the father of modern day bodybuilding, very little is said about William, ‘Billy’, Murray, the world’s first recognisable bodybuilding champion. Today’s post will look at the interaction between Sandow, the unofficial father of bodybuilding and Murray, its first official king.

So who was William Murray? How did he win? And why has his place in bodybuilding history been largely forgotten?

Tony Sansone’s Weight Gain Diet

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Born at the turn of the twentieth-century, Tony Sansone is perhaps one of the most famous physical culturists never to turn his hand to bodybuilding. Nevertheless his influence on bodybuilders and those seeking to get in shape was remarkable. Training under both Bernarr McFadden and Charles Atlas, Sansone developed one of the most sought after physiques in 1930s America.

He modelled, quite provocatively at times, wrote extensively on good nutrition and ran a series of gyms, which included a regular training spot for the legendary Steve Reeves. Shunning excessive bulk for definition and aesthetics, Sansone possessed a body that many men today would envy. Indeed, the renowned physical culture historian David Gentle once commented

If Sansone had been born in Greek antiquity, he would have been immortalized as a god.

With this in mind, today’s post looks at Sansone’s simple and effective way to build muscle mass while maintaining a relative level of leanness.