The Irish alcohol industry has, at its core, always been particularly adept at marketing. From Whiskey to Guinness, sellers have used a variety of inventive advertisements to flog their wares to a thirsty public. Illustrating this is today’s post about a strange encounter between Eugen Sandow, a Prussian born strongman and Murphy’s Stout based in County Cork, Ireland.

The above image depicting Sandow lifting a horse overhead was one of many used by the brewing firm in the early years of the twentieth-century to promote their stout.

So how did Murphy’s come to secure the image rights of one of the world’s most popular figures? The answer seems to have come down to sheer serendipity.

The Irish alcohol industry has, at its core, always been particularly adept at marketing. From Whiskey to Guinness, sellers have used a variety of inventive advertisements to flog their wares to a thirsty public. Illustrating this is today’s post about a strange encounter between Eugen Sandow, a Prussian born strongman and Murphy’s Stout based in County Cork, Ireland.

The above image depicting Sandow lifting a horse overhead was one of many used by the brewing firm in the early years of the twentieth-century to promote their stout.

So how did Murphy’s come to secure the image rights of one of the world’s most popular figures? The answer seems to have come down to sheer serendipity.