Tag: Sandow

Katie Sandwina: The Strongest Woman in the World

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Strongmen around the turn of the 19th century usually grab the attention of most people interested in Physical Culture. Almost everyone will know the name Eugen Sandow. Yet despite our preconceived notions that strength is an exclusively male pursuit, Physical Culture was in fact an all-encompassing movement that didn’t exclude based on gender. There were female performers as well, many of whom were stronger than their male counterparts. Society viewed these women with a suspicious eye. Was it possible to be strong and ladylike? Were they not too masculine? Katie Sandwina, once the ‘Strongest Woman in the World’ had to face many of these pressures. What’s more, she did it with a smile.

Sandow and Stout: An Irish Story

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The Irish alcohol industry has, at its core, always been particularly adept at marketing. From Whiskey to Guinness, sellers have used a variety of inventive advertisements to flog their wares to a thirsty public. Illustrating this is today’s post about a strange encounter between Eugen Sandow, a Prussian born strongman and Murphy’s Stout based in County Cork, Ireland.

The above image depicting Sandow lifting a horse overhead was one of many used by the brewing firm in the early years of the twentieth-century to promote their stout.

So how did Murphy’s come to secure the image rights of one of the world’s most popular figures? The answer seems to have come down to sheer serendipity.

Sandow and Stout: An Irish Story

murphys2-210x300

The Irish alcohol industry has, at its core, always been particularly adept at marketing. From Whiskey to Guinness, sellers have used a variety of inventive advertisements to flog their wares to a thirsty public. Illustrating this is today’s post about a strange encounter between Eugen Sandow, a Prussian born strongman and Murphy’s Stout based in County Cork, Ireland.

The above image depicting Sandow lifting a horse overhead was one of many used by the brewing firm in the early years of the twentieth-century to promote their stout.

So how did Murphy’s come to secure the image rights of one of the world’s most popular figures? The answer seems to have come down to sheer serendipity.

EugenSandowTrue

 

Attached below is Eugen Sandow’s classical book Strength and How to Obtain It. Whilst Sandow wrote a number of works, Strength and How to Obtain it was by far his most popular. Luckily for us in 2014, it’s also free to download and free to read.

Strength And How To Obtain It

Find out Sandow’s measurements for the perfect body. Sandow’s tips for heavy weight training and even some great anecdotes from Sandow’s life. It’s a great book for the strength enthusiast and the physical culture historian alike.

So go on, download it now and enjoy it for yourself!

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