Tag: Joe Weider

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The Curious Case of the World Bodybuilding Federation

In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider’s formidable stronghold on the sport.

While the WBF ultimately failed, its influence on the sport cannot be underestimated.  

220px-World_Bodybuilding_Federation_old_logo

Part One: Kicking Ass and Taking Names

Bodybuilding is an interesting sport in more ways than one. Aside from the bulging muscles, oiled behemoths and flashy lights, there exists a fascinating business element to the sport.

For the greater part of the 20th and 21st century, bodybuilding has been ruled and prescided over by the International Federation of Bodybuilding, the IFBB. Every major professional bodybuilding tournament boasts the IFBB logo and many of the greatest bodybuilders from Arnie to Ronnie have cut their teeth in the organisation.

Created by Joe and Ben Weider, the IFBB spent the mid half of the 20th century fighting off and finally defeating Bob Hoffman’s AAU organisation thereby becoming ‘THE’ bodybuilding organisation that all the athletes wanted to be a part of for the remainder of the century. From the 1960s onward, the IFBB became a monopoly that few dared to challenge.

It came as a surprise then when Vince McMahon, a man associated more with pro-wrestling than bodybuilding, sought to overthrow the Weider’s in the early 1990s and establish his own bodybuilding federation, labelled the World Bodybuilding Federation. Whilst the WBF only lasted for two years, it diveded the bodybuilding community, bringing in reforms of varying success and making the sport somewhat more mainstream.

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Joe Weider’s Weight Gain Contest (1955)

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In December of 1955, Joe Weider published the first issue of Junior Mr. America magazine. Aimed at teenagers and young men between the ages of 12 to 21, Junior Mr. America highlighted the importance of the younger community for bodybuilding entrepreneurs. Packed with training, dating and general life advice, the magazine was viewed by many teenagers as a godsend.

For Weider, the magazine was a chance to market his products to the highly enthusiastic and highly gullible. Something he did with gusto. Pictured above is the magazine’s first cover, featuring Clement Desjardins, the Jr. Mr. Canada of 1955. Aged just 18 years old, Desjardin had only taken up training two years previously at the behest of his friends. Beginning at just 125 lbs., Desjardin weighed 170 by the time he turned 18. Something which Weider attributed to Desjardin’s faithful following of the Weider training principals.

Now as part of the first issue (Dec 1955), Joe wrote an article that kicked off what he called a “Giant Weight Gaining Contest.” This contest would not take place within the confines of an arena but rather within Joe’s new publication.

Vince Gironda on the Nautilus Machines (Muscle and Fitness, 1974)

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Published by Joe Weider in 1974, the following interview with Iron Guru, Vince Gironda, details the influential trainer’s thoughts on the then growing popularity of Nautilus Machines. Unsurprisingly given that Weider was in direct competition with the Nautilus machine’s founder, Arthur Jones, the interview proved to be negative at best.

In any case, it highlights Gironda’s own training strategies and serves as a timely reminder that muscle magazines rarely publish without an agenda.

Enjoy!

Joe Weider’s Power Bracelet

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Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public.

Today’s post briefly examines Joe’s ‘Hell-Bent for Leather N’Lead’ product, a set of bracelets brought out by the Canadian entrepreneur in the early 1970s. Utilising the bodies of then Mr. Olympia Arnold Schwarzenegger and Mr. America Roger Callard, Weider promised incredible muscle gain and strength through the sheer act of wearing one of his patented bracelets.

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Come one come all to the WBF Show!

220px-World_Bodybuilding_Federation_old_logo

In the first instalment we looked at the controversial beginning of Vince McMahon’s World Bodybuilding Federation. The WBF promised to revolutionise the way bodybuilding conducted itself and when June 15th was chosen for the first ever WBF show, people waited anxiously to see what would happen.

Creating a buzz

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In the build up to the show, crossovers between the WBF Bodystars and Vince’s WWF became more and more common. Indeed during WWF programs it was commonplace to see whole segments dedicated to the Bodystars discussing their workout routines. One particular bizarre publicity stunt saw a team of wrestlers face off against the Bodystars in Family Feud. Coupled with this, ahem ‘brilliant’ marketing, Vince’s supplement line, Integrated Conditioning Program, was blazoned throughout arenas in the US when the wrestlers were in town.

Read More

The Curious Case of the World Bodybuilding Federation

In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider’s formidable stronghold on the sport.

While the WBF ultimately failed, its influence on the sport cannot be underestimated.  

220px-World_Bodybuilding_Federation_old_logo

Part One: Kicking Ass and Taking Names

Bodybuilding is an interesting sport in more ways than one. Aside from the bulging muscles, oiled behemoths and flashy lights, there exists a fascinating business element to the sport.

For the greater part of the 20th and 21st century, bodybuilding has been ruled and prescided over by the International Federation of Bodybuilding, the IFBB. Every major professional bodybuilding tournament boasts the IFBB logo and many of the greatest bodybuilders from Arnie to Ronnie have cut their teeth in the organisation.

Created by Joe and Ben Weider, the IFBB spent the mid half of the 20th century fighting off and finally defeating Bob Hoffman’s AAU organisation thereby becoming ‘THE’ bodybuilding organisation that all the athletes wanted to be a part of for the remainder of the century. From the 1960s onward, the IFBB became a monopoly that few dared to challenge.

It came as a surprise then when Vince McMahon, a man associated more with pro-wrestling than bodybuilding, sought to overthrow the Weider’s in the early 1990s and establish his own bodybuilding federation, labelled the World Bodybuilding Federation. Whilst the WBF only lasted for two years, it diveded the bodybuilding community, bringing in reforms of varying success and making the sport somewhat more mainstream.

Read More

The Rise of Split Training in Bodybuilding

Chest/Triceps, Back/Biceps and Legs/Shoulders. The Holy Trinity of bodybuilding split routines. Nowadays the idea of split routines is so ingrained in the fitness community that the idea of whole body training for anyone other than a beginner is scoffed at. This is despite the fact that men like Eugen Sandow, George Hackenschmidt right up to Reg Park built their physiques using whole body routines. Something that begs the question…When did bodybuilders start using split training routines and why did they become so popular?