Tag: Joe Weider

Rare 1965 Mr. Olympia Footage

The Mr. Olympia contest is still the pinnacle of the bodybuilding calendar. Previously on this website we’ve looked at the competition’s contest report which spoke of the great Larry Scott, who swept all other challengers aside. Well, thanks to STG Strength and Power we also have video footage of the competition itself.

A Drug Free Mr. Olympia? The Strange Case of the 1990 Mr. Olympia

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Bodybuilding, at a professional level, is a sport fuelled by anabolic steroids. This is not to take anything away from the competitors themselves, but is rather an acknowledgment that those at the elite level often resort to chemical means in order to further push the limits of human strength and muscularity. Certainly the Mr. Olympia competition, the Super Bowl of the bodybuilding calendar, has always been an arena for the freakish and dedicated to flex their muscles in search of the big prize.

That Mr. Olympias have used anabolic steroids should come as a surprise to no one. Heck even Arnold Schwarzenegger admitted to dabbling with steroids during his political career despite the negative reaction this risk. This preamble is my way of saying that the idea of a drug tested Mr. Olympia is strange. Yes, we have natural bodybuilding shows but elite, professional, non-tested shows have always proven the most popular form of competition.

With this in mind, today’s post looks at the one moment when the Mr. Olympia contest introduced an explicit drug testing protocol which, it was hoped, would stem the tide of drug abuse within the sport. Examining why this came to be, we’re going to look at the background to the Mr. Olympia, the event itself and the consequences of a drug free Mr. Olympia. In case you’re wondering, it went about as well as you could have imagined!

Joe Weider, Why I Entered the Mr. Universe Contest, Your Physique, February 16: 7 (1952), 7

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UP UNTIL a few minutes ago, I had not the slightest intention or expectation of writing this article. Since my return from Europe, my mail has been flooded with letters asking my why I entered the contest. “How good are the European bodybuilders compared to our boys?” asked one reader. “What were your experiences, and how was the show conducted and organized?” inquired another. I read a score of letters and as the pile of mail slowly grew higher and higher before me, I realized the futility of answering separately each piece of correspondence. So after a few minutes consideration, I decided to make an article take the place of a letter to those many fellow enthusiasts who have congratulated me, and have expressed pleasure and surprise that the editor of a physique culture magazine had the courage to show the world he practised what he preached.

Vince Gironda on the Nautilus Machines (Muscle and Fitness, 1974)

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Published by Joe Weider in 1974, the following interview with Iron Guru, Vince Gironda, details the influential trainer’s thoughts on the then growing popularity of Nautilus Machines. Unsurprisingly given that Weider was in direct competition with the Nautilus machine’s founder, Arthur Jones, the interview proved to be negative at best.

In any case, it highlights Gironda’s own training strategies and serves as a timely reminder that muscle magazines rarely publish without an agenda.

Enjoy!

Joe Weider, ‘How it All Began’, Joe Weider Bodybuilding System (Weider Health & Fitness, 1988), 5-7.

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As a Weider student you should be interested to know that the Weider System is the most popular and successful bodybuilding course in the world. Because of my 50 years of involvement in the sport, the Weider System is the basis of all modern bodybuilding and weight-training techniques. Literally everything in bodybuilding has sprung from the Weider System. My system has stood the test of time! The results speak for themselves.

It is not by accident that the Weider System enjoys such popularity. Champions I have helped train hold every important bodybuilding title. Among my famous stars are Arnold Schwarzenegger (seven times Mr. Olympia), Frank Zane (three times Mr. Olympia), Sergio Oliva (three times Mr. Olympia), Larry Scott (twice Mr. Olympia), Franco Columbu (twice Mr Olympia), Chris Dickerson (Mr Olympia), Rachel McLish (Ms. Olympia), Lou Ferrigno (Mr America, Mr. International and twice Mr. Universe), Corinna Everson (American Women’s Bodybuilding Champion and threetime Ms. Olympia) and Lee Haney (American Men’s Bodybuilding Champion, World Bodybuilding Champion and three-time Mr Olympia).

Joe Weider’s Power Bracelet

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Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public.

Today’s post briefly examines Joe’s ‘Hell-Bent for Leather N’Lead’ product, a set of bracelets brought out by the Canadian entrepreneur in the early 1970s. Utilising the bodies of then Mr. Olympia Arnold Schwarzenegger and Mr. America Roger Callard, Weider promised incredible muscle gain and strength through the sheer act of wearing one of his patented bracelets.

Joe Weider, Why I Entered the Mr. Universe Contest, Your Physique, February 16: 7 (1952), 7

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UP UNTIL a few minutes ago, I had not the slightest intention or expectation of writing this article. Since my return from Europe, my mail has been flooded with letters asking my why I entered the contest. “How good are the European bodybuilders compared to our boys?” asked one reader. “What were your experiences, and how was the show conducted and organized?” inquired another. I read a score of letters and as the pile of mail slowly grew higher and higher before me, I realized the futility of answering separately each piece of correspondence. So after a few minutes consideration, I decided to make an article take the place of a letter to those many fellow enthusiasts who have congratulated me, and have expressed pleasure and surprise that the editor of a physique culture magazine had the courage to show the world he practised what he preached.

Joe Weider’s Power and Bulk Routine

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Controversies aside, it’s far to say Joe Weider’s was one of the most influential men bodybuilding has ever encountered. In the course of his long career as a trainer, promoter and media mogul, Weider came across everyone from Arnie to Ronnie.

Who better to learn from then the man known as ‘The Trainer of Champions’. Today’s post look’s at Weider’s classic Power and Bulk Routine, first published in 1954. It’s simple but without doubt effective.

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Come one come all to the WBF Show!

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In the first instalment we looked at the controversial beginning of Vince McMahon’s World Bodybuilding Federation. The WBF promised to revolutionise the way bodybuilding conducted itself and when June 15th was chosen for the first ever WBF show, people waited anxiously to see what would happen.

Creating a buzz

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In the build up to the show, crossovers between the WBF Bodystars and Vince’s WWF became more and more common. Indeed during WWF programs it was commonplace to see whole segments dedicated to the Bodystars discussing their workout routines. One particular bizarre publicity stunt saw a team of wrestlers face off against the Bodystars in Family Feud. Coupled with this, ahem ‘brilliant’ marketing, Vince’s supplement line, Integrated Conditioning Program, was blazoned throughout arenas in the US when the wrestlers were in town.