A Website Dedicated to the Study of Strength, Health, Fitness and Sport Across Centuries, Countries and Contests.
From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product. So next time you grow weary of the hyperbole from today's modern advertisements, just remember that such ads are a time honored tradition... Continue Reading →
Images of a young, beautiful woman filming herself with her Christmas gift went viral last month. A television advertisement for the home exercise cycle Peloton depicts her trying out the new product, a present from her partner/husband, as she records her experiences on a cell phone. The appearance of the woman—identified as “Grace from Boston”—sparked... Continue Reading →
From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product. So next time you grow weary of the hyperbole from today's modern advertisements, just remember that such ads are a time honoured tradition... Continue Reading →