In the late nineteenth century, before the internet, before broadband, before anyone had even heard the word influencer, people still argued about fitness with the same mix of certainty, panic and wounded pride you find today in any comment thread. They just did it on paper. They did it with fountain pens and postage stamps.… Continue reading The First Fitness Comment Section
From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product. So next time you grow weary of the hyperbole from today's modern advertisements, just remember that such ads are a time honored tradition… Continue reading Bodybuilding and the Mail Order Ad
From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product. So next time you grow weary of the hyperbole from today's modern advertisements, just remember that such ads are a time honoured tradition… Continue reading Bodybuilding and the Mail Order Ad
