Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public.

Today’s post briefly examines Joe’s ‘Hell-Bent for Leather N’Lead’ product, a set of bracelets brought out by the Canadian entrepreneur in the early 1970s. Utilising the bodies of then Mr. Olympia Arnold Schwarzenegger and Mr. America Roger Callard, Weider promised incredible muscle gain and strength through the sheer act of wearing one of his patented bracelets.

Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public.

Today’s post briefly examines Joe’s ‘Hell-Bent for Leather N’Lead’ product, a set of bracelets brought out by the Canadian entrepreneur in the early 1970s. Utilising the bodies of then Mr. Olympia Arnold Schwarzenegger and Mr. America Roger Callard, Weider promised incredible muscle gain and strength through the sheer act of wearing one of his patented bracelets.