The intricate relationship between sports and marketing stretches back to the annals of history, finding its nascent roots in ancient civilizations like Rome and Greece, where athletes and gladiators were endorsed by prominent figures or even the government. However, it was during the late 19th and early 20th centuries that organized sports marketing started to… Continue reading Guest Post: The Detailed History of Sports Marketing and Advertising
I should be untruthful did I follow the example of certain strong men who have made it their business to say they are weakly invalids at the commencement of their training, but, by the secret method, made themselves into strong men … Arthur Saxon, The Development of Physical Power (London, 1905), 3. I'm hurt, I'm… Continue reading What Are the Most Common Lies in Fitness?
Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public. Today's post briefly examines Joe's 'Hell-Bent for Leather N'Lead' product, a set of bracelets brought out by… Continue reading Joe Weider’s Power Bracelet
Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public. Today's post briefly examines Joe's 'Hell-Bent for Leather N'Lead' product, a set of bracelets brought out by… Continue reading Joe Weider’s Power Bracelet
In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider's formidable stronghold on the sport. While the WBF ultimately failed, its influence on the sport cannot be underestimated.  Part One: Kicking Ass and Taking… Continue reading The Curious Case of the World Bodybuilding Federation
Joe Weider is undoubtedly a divisive figure in the history of bodybuilding. Influential to the nth degree regarding the modern climate of the sport, Weider has been continually criticised for selling snake oil supplements to a naive public. Today's post briefly examines Joe's 'Hell-Bent for Leather N'Lead' product, a set of bracelets brought out by… Continue reading Joe Weider’s Power Bracelet
In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider's formidable stronghold on the sport. While the WBF ultimately failed, its influence on the sport cannot be underestimated.  Part One: Kicking Ass and Taking… Continue reading The Curious Case of the World Bodybuilding Federation
