Hundreds of prospective pupils write me to ask how long they will have to train; how much time they will have to spend each week,
Tag: Advertising
Alan Calvert, ‘General Training Program’, Health, Strength and Development (Philadelphia, c. 1920s).
Hundreds of prospective pupils write me to ask how long they will have to train; how much time they will have to spend each week,
Frank Zane’s 1980s Pabst Blue Ribbon Commercial
One of the odder Bodybuilding placements, the following 1980s advertisement features the legendary Frank Zane itching for a Pabst Blue Ribbon following a tough day
Frank Zane’s 1980s Pabst Blue Ribbon Commercial
One of the odder Bodybuilding placements, the following 1980s advertisement features the legendary Frank Zane itching for a Pabst Blue Ribbon following a tough day
The Three Types of Manly Form
Published in the San Francisco Examiner in 1894, the above illustration depicts the Apollo Belvedere alongside the famed US boxer Peter Jackson and, of course, Eugen Sandow.
Charles Atlas and the Golden Age of American Constipation
Constipation: a condition in which there is difficulty in emptying the bowels, usually associated with hardened faeces. Constipation may seem an odd topic of study,