A Website Dedicated to the Study of Strength, Health, Fitness and Sport Across Centuries, Countries and Contests.
The intricate relationship between sports and marketing stretches back to the annals of history, finding its nascent roots in ancient civilizations like Rome and Greece, where athletes and gladiators were endorsed by prominent figures or even the government. However, it was during the late 19th and early 20th centuries that organized sports marketing started to... Continue Reading →
Sports have been an integral part of human civilization for centuries, fostering camaraderie, competition, and personal growth. As the popularity of sports has grown, so has the need for protective measures, including insurance, to mitigate the risks associated with athletic endeavors. The history of sports insurance is a fascinating journey that reflects the evolving landscape... Continue Reading →
Sports marketing and advertising have undergone remarkable transformations throughout history, revolutionizing the way we perceive and engage with sports. From its humble beginnings to the digital age, this field has evolved to shape the relationship between sports, fans, and brands. If you want to learn more about these things, here are a few things you... Continue Reading →
The Special Olympics is an international organization that has been providing sports training and competition opportunities to individuals with intellectual disabilities for over 50 years. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics has grown into a global movement with programs in more than 190 countries. Here is a quick history of the... Continue Reading →
Earlier this year we were treated to perhaps the most exciting Arnold Strongman Classic to date. We saw Hafthor Bjornsson win the event for the second year in a row with a domineering display of power. The 'Wheel of Pain' from Conan the Barbarian made an appearance and it was joined by an exact replica... Continue Reading →
From simple wooden signs to high-tech Jumbotrons and impeccable social media presence, sports advertising has changed tremendously over the last 100 years. And since sports fans are some of the most brand-loyal people and some of the biggest consumers of content, it’s not a surprise that companies are battling to enter the sports market. In... Continue Reading →
Earlier this year we were treated to perhaps the most exciting Arnold Strongman Classic to date. We saw Hafthor Bjornsson win the event for the second year in a row with a domineering display of power. The 'Wheel of Pain' from Conan the Barbarian made an appearance and it was joined by an exact replica... Continue Reading →
Image source: The first Olympics, inspired by the Olympian Gods, was held in Greece in 776 BC. Centuries on, the game has been carried from country to country, through a range of wars, political developments, boycotts and above all, great human achievements. 120 years since the first modern Olympics took place in Athens in 1896,... Continue Reading →
Historically, people idealized woman’s femininity and frailty, frowning on female participation in sports that threatened to destroy those coveted qualities. However, in spite of that, there were always sporting outlets for women to participate in. Certain sports like tennis, croquet, archery and swimming were available for women ever since the Gilded Age. While today... Continue Reading →
When you think of the Olympics, you probably imagine Usain Bolt sprinting towards another world record or Yelena Isinbayeva pole vaulting over the crowd. These outdoor sports have somehow become synonymous with the Olympics, probably because we don’t get to see them every time we switch to any sports channel. However, indoor sports are continuing... Continue Reading →