Tag: Economics

Basics, Biographies, Resources

Too Big to Fail? Thomas Todd on the Dangers Facing the Fitness Industry

Conor Heffernan

Given the overwhelmingly positive response to our last interview with Thomas Todd on the growth of the Nautilus phenomenon, it seemed like a perfect opportunity to pick Thomas’ brain on a subject of deep personal importance to both of us, the future of the fitness industry. Having overseen the management and establishment of multiple gyms… Continue reading Too Big to Fail? Thomas Todd on the Dangers Facing the Fitness Industry

Basics, Resources

Guest Post: History of Advertising in the Sports Industry

Conor Heffernan

From simple wooden signs to high-tech Jumbotrons and impeccable social media presence, sports advertising has changed tremendously over the last 100 years. And since sports fans are some of the most brand-loyal people and some of the biggest consumers of content, it’s not a surprise that companies are battling to enter the sports market. In… Continue reading Guest Post: History of Advertising in the Sports Industry