Tag: Economics

Guest Post: History of Advertising in the Sports Industry

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From simple wooden signs to high-tech Jumbotrons and impeccable social media presence, sports advertising has changed tremendously over the last 100 years. And since sports fans are some of the most brand-loyal people and some of the biggest consumers of content, it’s not a surprise that companies are battling to enter the sports market. In order to understand the importance of marketing in sport, here’s a little advertising 101 when it comes to the sports industry.

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