Tag: Economics

Too Big to Fail? Thomas Todd on the Dangers Facing the Fitness Industry

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Given the overwhelmingly positive response to our last interview with Thomas Todd on the growth of the Nautilus phenomenon, it seemed like a perfect opportunity to pick Thomas’ brain on a subject of deep personal importance to both of us, the future of the fitness industry.

Having overseen the management and establishment of multiple gyms over the course of his career, Thomas has a unique perspective on both past and current trends in an industry defined by its incredible volatility.

With that in mind, today’s interview discusses the current state of the fitness market, which although thriving, is undergoing a seismic transformation. Simply put, older, large scale gyms are struggling to compete in an industry increasingly dominated by personalized fitness. Many gyms are failing and the industry, at least in the United States, is looking increasingly precarious.

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Guest Post: History of Advertising in the Sports Industry

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From simple wooden signs to high-tech Jumbotrons and impeccable social media presence, sports advertising has changed tremendously over the last 100 years. And since sports fans are some of the most brand-loyal people and some of the biggest consumers of content, it’s not a surprise that companies are battling to enter the sports market. In order to understand the importance of marketing in sport, here’s a little advertising 101 when it comes to the sports industry.