Tag: Market

Too Big to Fail? Thomas Todd on the Dangers Facing the Fitness Industry

image 4

Given the overwhelmingly positive response to our last interview with Thomas Todd on the growth of the Nautilus phenomenon, it seemed like a perfect opportunity to pick Thomas’ brain on a subject of deep personal importance to both of us, the future of the fitness industry.

Having overseen the management and establishment of multiple gyms over the course of his career, Thomas has a unique perspective on both past and current trends in an industry defined by its incredible volatility.

With that in mind, today’s interview discusses the current state of the fitness market, which although thriving, is undergoing a seismic transformation. Simply put, older, large scale gyms are struggling to compete in an industry increasingly dominated by personalized fitness. Many gyms are failing and the industry, at least in the United States, is looking increasingly precarious.

Advertisements