Tag: Thomas Todd

Too Big to Fail? Thomas Todd on the Dangers Facing the Fitness Industry

image 4

Given the overwhelmingly positive response to our last interview with Thomas Todd on the growth of the Nautilus phenomenon, it seemed like a perfect opportunity to pick Thomas’ brain on a subject of deep personal importance to both of us, the future of the fitness industry.

Having overseen the management and establishment of multiple gyms over the course of his career, Thomas has a unique perspective on both past and current trends in an industry defined by its incredible volatility.

With that in mind, today’s interview discusses the current state of the fitness market, which although thriving, is undergoing a seismic transformation. Simply put, older, large scale gyms are struggling to compete in an industry increasingly dominated by personalized fitness. Many gyms are failing and the industry, at least in the United States, is looking increasingly precarious.

Advertisements

Nautilus Machines and the Growth of the Gym Industry: An Interview with Thomas Todd

rogue-dumbbells-h

Earlier this week I had the pleasure of chatting to Thomas Todd, a lifelong fitness fanatic with several decades experience in the health and fitness industry. Todd very kindly got in touch having read a recent Barbend article of mine on Arthur Jones of Nautilus fame. Readers of this website will recall Jones’ controversial nature, his incredible marketing ability and his, at times, outlandish claims of progress, most notably seen in his infamous ‘Colorado Experiment.’ Much to my delight, Todd had worked in a Nautilus facility in the mid-1970s, at the precise moment when the fitness community was truly engaging with Jones’ equipment and was willing to chat about his experiences.

Over the course of our conversation, Todd detailed his experiences in the Nautilus community, highlighting their popularity and uniqueness. Furthermore, he was able to give some lived insights into the changing landscape of the American fitness industry more generally.