Tag: Arthur Jones

Resources by Conor HeffernanJan 16, 20205:44 pm

Nautilus Machines and the Growth of the Gym Industry: An Interview with Thomas Todd

Earlier this week I had the pleasure of chatting to Thomas Todd, a lifelong fitness fanatic with several decades experience in the health and fitness industry. Todd very kindly got in touch having read a recent Barbend article of mine on Arthur Jones of Nautilus fame. Readers of this website will recall Jones’ controversial nature, his incredible marketing ability and his, at times, outlandish claims of progress, most notably seen in his infamous ‘Colorado Experiment.’ Much to my delight, Todd had worked in a Nautilus facility in the mid-1970s, at the precise moment when the fitness community was truly engaging with Jones’ equipment and was willing to chat about his experiences.

Over the course of our conversation, Todd detailed his experiences in the Nautilus community, highlighting their popularity and uniqueness. Furthermore, he was able to give some lived insights into the changing landscape of the American fitness industry more generally.

Mike Mentzer’s Heavy Duty Training in Action

Previously on this website, we have discussed the heavy duty training protocols of men like Mike Mentzer and Arthur Jones. The ‘high intensity training’ of Jones, Mentzer and Dorian Yates is perhaps the least understood […]

Resources by Conor HeffernanDec 4, 20168:03 am

Arthur Jones on the Squat

One of the more colourful figures to operate in the world of bodybuilding in the last few decades of the twentieth-century was Arthur Jones. Creator of the Nautilus machine and proponent of high intensity training, Jones’ […]

Training by Conor HeffernanNov 7, 20162:04 pm

Arthur Jones, Dick Butkus and the Long Con

Controversial to the nth degree, Arthur Jones was a man known for his pull no punches approach. Wonderfully innovative, the founder of the Nautilus exercise phenomena had a strict sense of right and wrong when dealing with his small circle of clients.

This was demonstrated, most spectacularly, when Jones was approached by Dick Butkus, then linebacker for the Chicago Bears, in 1973. One of the most feared players in the NFL, Butkus had by then built a legacy based on ferocious tackling and a dogged determination to make quarterback’s lives a living hell.

On the first meeting of the two men however, Butkus was something of a sorry sight. Despite a physically imposing frame (Butkus stood at 6ft 3 and weighed over 240 lbs.), the Bear’s legend was almost crippled with the knee problems that would soon force him to leave the NFL. Compounding matters was the fact that Butkus was now out of contract with the Bears, meaning that any idea of a last payout was becoming slimmer by the day.

Resources by Conor HeffernanJul 21, 20156:29 pm

The Ideal Workout by Arthur Jones

In June 1970, Arthur Jones, the father of High Intensity Training, published the ‘Ideal Workout’ in bodybuilding magazine Muscular Development. In the article, posted below, Jones set out the importance of vigorous training as well as promoting his new brand of exercise machines. Little was Jones to know that his new training machines would soon pop up across the US as America fell into a Nautilus craze.

Just what is the ideal workout?

At this point the answer to the question is not clear even to me, not even after 20 years of keen interest, involvement and research on my part, but at least this much is clear; we are now a great deal closer to the answer than we were as recently as a year ago…at least that’s some progress.

Training by Conor HeffernanDec 29, 201412:13 pm

How to gain 63 pounds of Muscle in 28 Days: The Infamous Colorado Experiment

Is it possible to gain 63 pounds of muscle in less than a month? What about 15 pounds of muscle in twenty-two days? By any metric such results would be phenomenal but few people believe such a feat is manageable.

Yet in the early 1970s, Arthur Jones, creator of the Nautilus machines, claimed it was possible through his own brand of High Intensity Training (HIT). What’s more, he claimed he had scientific backing for his claims.

So what exactly happened during the Colorado Experiment conducted by Jones and was he telling the truth? Have strength enthusiasts been selling themselves sort by setting low targets for muscle gain? After all if such training can yield 15 to 63 pounds of muscle in one month it must be worth doing.