A Website Dedicated to the Study of Strength, Health, Fitness and Sport Across Centuries, Countries and Contests.
From simple wooden signs to high-tech Jumbotrons and impeccable social media presence, sports advertising has changed tremendously over the last 100 years. And since sports fans are some of the most brand-loyal people and some of the biggest consumers of content, it’s not a surprise that companies are battling to enter the sports market. In... Continue Reading →
In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider's formidable stronghold on the sport. While the WBF ultimately failed, its influence on the sport cannot be underestimated. Part One: Kicking Ass and Taking... Continue Reading →
The following infographic comes from the good folks at Fitness Industry Training . As someone training to be a personal trainer, the following infographic on 8 ways to stand out in the industry is not only informative....but very timely! Enjoy
In the first of a three part series, we look at the brief life of the World Bodybuilding Federation, an organisation financed by wrestling mogul Vince McMahon that tried to take on Joe Weider's formidable stronghold on the sport. While the WBF ultimately failed, its influence on the sport cannot be underestimated. Part One: Kicking Ass and Taking... Continue Reading →