Tag: protein

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Protein Way of Life by Rheo H. Blair

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Open any muscle mag from the mid-20th century and chances are you’ll find a reference to Rheo H. Blair, and his famous instant protein. Blair’s protein was used by the top bodybuilders of the 1950s ranging from Gironda to Arnie. He was a firm believer in the importance of top quality protein and often got amazing results from his clients.

Today we look at Blair’s 1950s pamphlet entitled the ‘Protein Way of Life.’ There’s some important tidbits to be taken from it.

How to mix the protein drink

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The History of Protein Shakers

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Before beginning, I have to thank a series of individuals for their help in devising this article. The good folks at DavidGentle.com and Ironhistory.com helped point me in the right direction for the earlier history of the shaker. Likewise Ron Campbell’s Bodybuilding Books and Magazines group on Facebook which provided several leads which helped sharpen out the later history of today’s post. Finally Dr. Ben Pollack and Paul Becker from the Rheo H. Blair website were incredibly giving in their time and knowledge.

With that in mind, I’m now going to undoubtedly bastardise and misinterpret all the information garnered from the above individuals but hey, such is life! Today’s post is possibly the most innocuous but to my mind fascinating one yet. It is the history of the protein shaker, that plastic bottle currently fermenting your last whey protein shake in the bottom of your gym bag. Now the reasons for this are simple. Protein shakers have become increasingly popular over the last decade in particular. When I began working out drinking from a protein shaker was a universal announcement that you were a dumb meathead. Nowadays on my morning commute I see office workers, mothers, children and everyone else in between sipping water and a cacophony of drinks from their shakers. So shakers have become cool, and as is our nature on the site, we want to know more about the pre-history.

So with that in mind we’re going to trace the history of the protein shaker, from the early iterations to the modern day bottle. In doing so, it’ll become clear that the shaker is a fascinating symbol of the fitness industry’s acceptance within mainstream culture over the past several decades. It is the Trojan Horse for meatheads seeking acceptability.

Guest Post: All-in-one History of Protein Shakes

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If you thought bodybuilding and serious involvement in sport is mere exercising and pushing your body to its limits, think again. Of course, building up your muscle mass is crucial. However, you won’t get far with just that alone.

In the era of food full of additives, one might frown upon the mere mention of supplements. However, these – especially protein shakes – have had great impact on sports and bodybuilding development.

Official data shows that an average grown-up should consume approximately 50 grams of protein per day. However, additional proteins are taken by people who aim at building their body and muscle mass, thus making protein shakes one of the most important supplement products since the 1950s.

So, how did this all come to be?

Bob Hoffman and the World’s First Protein Bar

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As many readers will no doubt be aware, protein bars have become almost ubiquitous in certain parts of the Western world, owing in part to their durability and in part to their successful advertising. Indeed, at the time of writing, I can walk five minutes to the local shop where I will be greeted by the sight of Quest, Fulfil, Yippee and Weider protein bars among others. To quote Jasper from the Simpsons…’What a time to be alive’.

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Now if we leave aside the fact that most of these bars represent nothing more than candy with a scoop of protein in it, we are still left with a hugely profitable element to the fitness industry. An element that has often been neglected by those interest in the history of health.

This element, as will become clear, is a relatively recent introduction to the world of bodybuilding and fitness more generally. Indeed, today’s post on Bob Hoffman’s Hi-Proteen Fudge reveals that one of the first precursors to the modern protein bar only came about in the early 1950s, sometime between 1953 and 1954.

Read More

Protein Way of Life by Rheo H. Blair

Blairs_Protein

Open any muscle mag from the mid-20th century and chances are you’ll find a reference to Rheo H. Blair, and his famous instant protein. Blair’s protein was used by the top bodybuilders of the 1950s ranging from Gironda to Arnie. He was a firm believer in the importance of top quality protein and often got amazing results from his clients.

Today we look at Blair’s 1950s pamphlet entitled the ‘Protein Way of Life.’ There’s some important tidbits to be taken from it.

How to mix the protein drink