As many readers will no doubt be aware, protein bars have become almost ubiquitous in certain parts of the Western world, owing in part to their durability and in part to their successful advertising. Indeed, at the time of writing, I can walk five minutes to the local shop where I will be greeted by the sight of Quest, Fulfil, Yippee and Weider protein bars among others. To quote Jasper from the Simpsons…’What a time to be alive’.
Now if we leave aside the fact that most of these bars represent nothing more than candy with a scoop of protein in it, we are still left with a hugely profitable element to the fitness industry. An element that has often been neglected by those interest in the history of health.
This element, as will become clear, is a relatively recent introduction to the world of bodybuilding and fitness more generally. Indeed, today’s post on Bob Hoffman’s Hi-Proteen Fudge reveals that one of the first precursors to the modern protein bar only came about in the early 1950s, sometime between 1953 and 1954.