In 1965, former bodybuilder and US Marine, Joe Gold opened up a gym in Venice California as a place for himself and his friends to train. Charging $60 a year, Joe kept costs down by making his own gym equipment, skimping on the heating and recruiting every bodybuilder worth his salt as a member. Unbeknownst... Continue Reading →

In 1965, former bodybuilder and US Marine, Joe Gold opened up a gym in Venice California as a place for himself and his friends to train. Charging $60 a year, Joe kept costs down by making his own gym equipment, skimping on the heating and recruiting every bodybuilder worth his salt as a member. Unbeknownst... Continue Reading →