Tag: Pumping Iron

The History of Gold’s Gym

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In 1965, former bodybuilder and US Marine, Joe Gold opened up a gym in Venice California as a place for himself and his friends to train. Charging $60 a year, Joe kept costs down by making his own gym equipment, skimping on the heating and recruiting every bodybuilder worth his salt as a member.

Unbeknownst to Joe, his simple gym would eventually become an institution in the fitness world.