In 1949, at the age of eighty-one, Bernarr Macfadden parachuted into the valley below his hotel in Dansville, New York. The jump was reported in the press and presented as proof that decades of disciplined living had preserved his vitality. It was spectacle, but it was also marketing. Macfadden had spent half a century telling… Continue reading The Hotel Where Weakness Was a Crime
Tag: Bernarr MacFadden
The Unknown Man Who Transformed American Fitness
Who helped transform American fitness and who, more importantly, has often been overlooked in the fitness industry? Frederick Tilney. It is a name that I have constantly seen in writing but not one that I have ever really researched. From my vague memories, I knew that he was born in England in the late ninteenth… Continue reading The Unknown Man Who Transformed American Fitness
