“Hey Skinny, Your Ribs Are Showing”: Charles Atlas and American Masculinity

Introduction Consciously or unconsciously, we are all aware of Charles Atlas and his business. In today’s article we will look at Atlas, Physical Culture and constructions of White Masculinity in 1920s to 40s America. I believe Atlas’s ‘Dynamic Tension’ product was successful in this time as claimed to provide men with masculine qualities that they... Continue Reading →

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