Tag: Masculinity

The Sandow Story in Ireland

eugen-sandow

During the prime of his career, Eugen Sandow was known for having ‘the perfect physique’ and for being one of the foremost proponents of physical culture. Physical culture being broadly understood as the social movement concerned with health and strength that swept across Europe and the United States in the late 19th and early 20th century. A man built to a Grecian ideal of beauty and presented as the ideal of what good health should be, Sandow toured the world performing and lecturing the masses about the importance of physical and spiritual health. Such was Sandow’s mass appeal in the late 19th and early 20th century, that some commentators have credited him with launching the body obsessive societies of today. His influence stretched from America to Australia and many places in between. Much has been written about Sandow’s time in Great Britain and the United States, but few have examined Sandow’s time in the south of Ireland in the late 1890s. His time in Ireland was brief but it was to leave lasting results.

Advertisements

“Hey Skinny, Your Ribs Are Showing”: Charles Atlas and American Masculinity

Untitled

Introduction

Consciously or unconsciously, we are all aware of Charles Atlas and his business. In today’s article we will look at Atlas, Physical Culture and constructions of White Masculinity in 1920s to 40s America. I believe Atlas’s ‘Dynamic Tension’ product was successful in this time as claimed to provide men with masculine qualities that they wanted at a time when American White masculinity was seen as threatened. Atlas did not target other races, genders or sexual orientations instead focusing solely on white male heterosexuals. Atlas once said: “15 minutes a day! Give me just this and I’ll prove I can make you a new man.” Well in much less than 15 minutes you’ll have an idea of what type of man Atlas and his customers had in mind.