Strength sports, as an endeavour, are simultaneously a modern, and pre-modern, sport. Accounts of men engaging in contests date back to the Chinese practice of lifting heavy stones and cauldrons in 6000 BC (Hai-sheng, 2012). Likewise, Ancient Greece, Rome and Egypt, among other regions, had strength cultures (Crowther, 2007). That withstanding, strength contests and feats, like Hafþór’s deadlift, trace their immediate history to the late nineteenth and early twentieth century, when ‘physical culture’ emerged as a new recreational movement. Defined by Michael Anton Budd as a late nineteenth and early twentieth century phenomenon concerned with the ‘ideological and commercial cultivation’ of the body, physical culture marked the beginning of mass gym cultures (Budd, 1997). Originating in Europe and spreading to the United States, physical culturists included strongmen and women who routinely competed against one another for prestige and popularity.