In many ways the gold standard of the Iron game, few lifters will go through their careers without using an Eleiko barbell at some point in time. An iconic range in the weightlifting community, the history of this Swedish company is often forgotten. Indeed, so commonplace have Eleiko products become, be they barbells or plates, that we often take their very existence for granted. Having previously examined the history of the barbell, it seems only fitting to examine one of the most iconic barbells around.
When one digs a little deeper however, a bizarre story of waffles, weightlifting and innovation begins to emerge.