The intricate relationship between sports and marketing stretches back to the annals of history, finding its nascent roots in ancient civilizations like Rome and Greece, where athletes and gladiators were endorsed by prominent figures or even the government. However, it was during the late 19th and early 20th centuries that organized sports marketing started to… Continue reading Guest Post: The Detailed History of Sports Marketing and Advertising
Sports marketing and advertising have undergone remarkable transformations throughout history, revolutionizing the way we perceive and engage with sports. From its humble beginnings to the digital age, this field has evolved to shape the relationship between sports, fans, and brands. If you want to learn more about these things, here are a few things you… Continue reading Guest Post: History of Sports Marketing & Advertising: Everything You Need to Know
My love of the World Strongest Man Competition is obvious. If you don't believe, just check out some of our previous posts on the weird and wonderful of the WSM. In particular I am a huge fan of the early WSM shows. They were a time when the sport had not yet professionalized. In reality,… Continue reading Geoff Capes: The Car Salesman?
My love of the World Strongest Man Competition is obvious. If you don't believe, just check out some of our previous posts on the weird and wonderful of the WSM. In particular I am a huge fan of the early WSM shows. They were a time when the sport had not yet professionalized. In reality,… Continue reading Geoff Capes: The Car Salesman?
My love of the World Strongest Man Competition is obvious. If you don't believe, just check out some of our previous posts on the weird and wonderful of the WSM. In particular I am a huge fan of the early WSM shows. They were a time when the sport had not yet professionalized. In reality,… Continue reading Geoff Capes: The Car Salesman?
Hundreds of prospective pupils write me to ask how long they will have to train; how much time they will have to spend each week, etc., etc. This seems a good place to answer those questions. The average pupil practices the first course in developing exerÂcises for two or three months. He practices every other… Continue reading Alan Calvert, ‘General Training Program’, Health, Strength and Development (Philadelphia, c. 1920s).
Hundreds of prospective pupils write me to ask how long they will have to train; how much time they will have to spend each week, etc., etc. This seems a good place to answer those questions. The average pupil practices the first course in developing exerÂcises for two or three months. He practices every other… Continue reading Alan Calvert, ‘General Training Program’, Health, Strength and Development (Philadelphia, c. 1920s).
https://www.youtube.com/watch?v=oUqZBNFHl-g One of the odder Bodybuilding placements, the following 1980s advertisement features the legendary Frank Zane itching for a Pabst Blue Ribbon following a tough day in the gym. If the costumes don't make you smile, the music will. Enjoy!
https://www.youtube.com/watch?v=oUqZBNFHl-g One of the odder Bodybuilding placements, the following 1980s advertisement features the legendary Frank Zane itching for a Pabst Blue Ribbon following a tough day in the gym. If the costumes don't make you smile, the music will. Enjoy!
Published in the San Francisco Examiner in 1894, the above illustration depicts the Apollo Belvedere alongside the famed US boxer Peter Jackson and, of course, Eugen Sandow. Disputing the various forms of manly beauty, the response to the cartoon was surprising to say the least. While many lauded Sandow's physique, others were less than impressed. John Stanton from… Continue reading The Three Types of Manly Form
