Tag: Wate On

Attention Women: Left out because you’re too skinny? Try Wate-On!

wateon

Societal pressure on women is often a talking point.

Indeed previously on this website we’ve looked at slimming crazes dating back to the early 1900s when women worldwide were encouraged to lose weight and ‘become happy’.

Well it seems that the pressure on women to conform to a certain body type works both ways as the following set of ads from the 1980s demonstrates.

Once upon a time wate-On, an artificial weight gain product, was marketed to American women concerned with being too skinny. Shown below are a series of ads detailing the Wate-On message to gain weight, be merry and most importantly, be popular.

Needless to say I’m sure the conflicting messages about being too skinny and being too large caused many a headache for the 1980s woman. 

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