In 1907, Eugen Sandow opened what he called a Curative Institute of Physical Culture in London. That moment captures something essential about the fitness entrepreneur. This is not the sports retailer selling boots or the coach guiding a team. The fitness entrepreneur trades in belief. Their product is the body, but their business is persuasion… Continue reading All Muscle and No Brains? What Makes a Fitness Entrepreneur
Mike Israetel has earned real authority in fitness. Through Renaissance Periodization, he has become one of the most recognizable figures in evidence-based hypertrophy training. His lectures on training volume, recovery, and nutrition are staples in gyms and classrooms. When he speaks about training, he cites peer-reviewed studies, parses physiology clearly, and backs it up with… Continue reading When Fitness Gurus Become Public Intellectuals
Alternative title: A Character Study in Why I Hate Social Media Social media killed the fitness magazine—and the internet just watched. Today I want to take stock and talk about the humble fitness magazine. When were fitness magazines first sold, why did people buy them and why, ultimately, did people discard them. While it may… Continue reading Muscles, Misinformation, and the Death of the Fitness Magazine
When was the first time you were exposed to a strongman or woman? Or, perhaps better put, when was the first time you were left speechless at a feat of strength? For my nieces and nephews, the answer appears to be the Marvel franchise and its various characters. For me, it was the grainy footage… Continue reading Childhood Memories of Vasily Alexeev
