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Resources, Training

Bodybuilding and the Mail Order Ad

Conor Heffernan

From Eugen Sandow to Charles Atlas, physical culturists have long made a living through mail order ads. Check out this old Arnie one from the late 1960s flogging the latest Weider product.

So next time you grow weary of the hyperbole from today’s modern advertisements, just remember that such ads are a time honored tradition in the muscle industry!

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Published by Conor Heffernan

Conor is a Lecturer in the Sociology of Sport at Ulster University. When not in the library or the gym, he likes to try his hand at writing, often with mixed results.

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