It’s the endeavor that separates winners from losers, champions from non champions, successful people from non-successful people, and most assuredly, it’s a quality that’s quickly disappearing in America. Why, because mass marketing is controlling our lives, telling us that we should all be the same, to dress the same, drink the same and eat the same fast food, etc., etc! Everything is the same and it’s all done to make money of course. Mass marketing of products is what helped the economy and the wages of the average American and of course no one ever thought that it would come home to roost in our brains. Mass marketing brains, mass marketing idiots, mass marketing people, who can’t think for themselves, who need the television to tell them what to do, like Homer Simpson. The result is that they are doing our thinking for us, making everything easier, or so it seems.

Don’t make anything difficult. We had a generation that fought the Second World War and they were called the greatest generation, well, I have one disagreement with the greatest generation. The biggest mistake they made is to say that their children weren’t going to have it as tough as they did. Well, tough is subjective, what is tough? During the boom and the glory years and the monetary years resulted in us turning our children into spoiled rotten brats. The great Ernie Harwell once said, “We’ve ruined our children giving them everything we never had.” These children want everything the easy way. Consequently, when you are taught about receiving something the easy way you are then not taught to strive, work or apply yourself, so now, the easy way is not the best way. Everything you learn in life builds character. Everything that you are challenged with and have to struggle through builds self-esteem and gives you a sense of gratitude and appreciation. Discipline is something the average American doesn’t possess anymore. The end result is it ends up being in the hands of the 10-15%. Vince Gironda was the greatest bodybuilding and trainer that ever lived. He created a physique through hard work and mental discipline of bodybuilding principles and nutrition. Have you ever envisioned or realized how difficult that was with no steroids! Vince would say, “I get in shape by deciding to do so.” But deciding to do so involves deciding to get up off the couch and go to the gym and work out.