The front wall of Gold's Gym in Venice, Calif., used to have big glass windows, but owners of the gym had to cover them over—so many passers-by stopped to gape that the men inside couldn't concentrate. The interior of the gym is Rube Goldberg paradise inhabited by grotesques, men so colossally muscled they look like... Continue Reading →
Thomas Goldwasser, ‘Pumping Iron, Not Concrete’, The New York Times (1986)
LONG before Arnold Schwarzenegger became a movie star and pumping iron a glamour business, weight lifting built the York Barbell Company into a strapping success. York Barbell, founded 54 years ago, put York on the map as Muscletown U.S.A., and still brings Olympic weight lifters here to train. The company still dominates the barbell business,... Continue Reading →