Unless you’ve been living under a rock, you will be well aware that protein powders are big business. Nowadays protein powders, bars and even brownies can be picked up in airports, gas stations and local convenience stores. Gone are the days when your Whey protein was sold in a shady part of town by a man resembling the Hulk.
According to a 2013 report by Euromonitor International, annual sales of protein powder in the US alone rose from $1,200 million to just over $2,000 million from 2008 to 2013. Furthermore the group estimated that by 2018, sales could be as high as $3, 000 million. Its big business, and despite what people many think, its a business that is becoming increasingly scrutinised.
While the FDA and other government bodies are often criticised for slackness in their testing mechanisms, the average consumer has begun to take an interest in the contents of their powder, resulting in a series of freely available test results on which supplements are the real deal.
So with all this money and scrutiny in today’s modern climate, it seems a good time to examine Bob Hoffman’s ‘Hi-Proteen’ protein powder. A supplement devised in the 1950s that lays claim to being one of the first ever bodybuilding protein powders. While today’s producers use labs and testing, Hoffman’s methods were a little more lax to say the least.