Guest Post: History of Sports Marketing & Advertising: Everything You Need to Know

Sports marketing and advertising have undergone remarkable transformations throughout history, revolutionizing the way we perceive and engage with sports. From its humble beginnings to the digital age, this field has evolved to shape the relationship between sports, fans, and brands. If you want to learn more about these things, here are a few things you... Continue Reading →

Geoff Capes: The Car Salesman?

My love of the World Strongest Man Competition is obvious. If you don't believe, just check out some of our previous posts on the weird and wonderful of the WSM. In particular I am a huge fan of the early WSM shows. They were a time when the sport had not yet professionalized. In reality,... Continue Reading →

Guest Post: The History and Overview of Cycling

Cycling, a popular form of transportation, exercise, and sport, has a rich and fascinating history that spans centuries. From its humble beginnings as a means of transportation to its current status as a beloved recreational activity and competitive sport, cycling has evolved and captivated the hearts of millions worldwide. So, here’s a quick journey through... Continue Reading →

Kathleen Engel, ‘Put Size on Your Thighs with Nasser El Sonbaty’, Muscle & Fitness, 63: 6 (2002), 134-138

For Nasser El Sonbaty, who has spent 19 years torching, torturing and otherwise harassing every muscle fiber on his 5'11" frame, there are two absolutes. "The first thing is consistency; the second, intensity." Given his behemoth lower quarters -- complete with voluminous muscle bellies, subterranean separation, Gibraltarian density and shape -- we took notes. Nasser... Continue Reading →

Movie Review: Dream Big (Marc Martinez, 2022)

I loved this movie. That's it. Review done. Watch it here. More seriously, Marc Martinez has created a documentary about bodybuilding's Golden Age that manages to do what so many Iron Game documentaries struggle with - he captures the wonder of bodybuilding. This is a movie centred on California and bodybuilding from the late 1940s... Continue Reading →

Self Promotion Time: Please Vote for My Book!

I rarely, if ever, delve into self-promotion but every moment is an opportunity for change and all that. Recently, Common Ground Publishers informed me that my book, The History of Physical Culture, has been nominated for an internal publisher's prize. I've already detailed the book, and its contents, in a previous post. As a quick... Continue Reading →

Eugen Sandow on Heavy Weightlifting

A point previously discussed on this website was the regularity with which early physical culturists promoted light weight training as opposed to heavy lifting. The reasons for this are numerous. In the first instance, light weightlifting is easier to promote to the general public than heavy weightlifting. It requires less equipment, can be done in... Continue Reading →

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