Tag: supplements

Muscle and Nutrition: When Paul Bragg met Bob Hoffman

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The history of Bodybuilding and Physical Culture is full of those great ‘what if’ moments. What if Joe Gold never opened Gold’s Gym? What if Arnold never took up the sport? And what if drugs never infiltrated physique competitions?

Another great ‘what if’ moment that many of us are unaware of comes from the 1940s, when nutrition zealot Paul Bragg met with Bob Hoffman, the owner of York Barbell with a proposal to create nutritional supplements. Whilst the two men failed to collaborate, Bragg’s suggestion would later result in the birth of the modern day supplement industry.

Old Time Selling – Eugen Sandow and the Business of Supplements

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Type ‘Eugen Sandow Supplements’ into Google and you’ll find an interesting result. Half the results will talk about the virtues of Sandow and other physical culturists who ‘didn’t need supplements’ and the other half will discuss the selling technqiues of these very same men.

Whilst it is not the case that the impressive physiques from the men of yore were built on supplementation, it is fair to say that these pioneers of health and fitness had few qualms about selling supplements to aspiring fitness enthusiasts. This was especially the case of Eugen Sandow, the “World’s Most Perfectly Developed Man”.